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How to Hire a Content Writer

So, you have this great new website and you want to implement your social media marketing strategy by hiring a content writer. But, before you get all excited, here are some tips on how to hire an online or web writer:

1.Check if you really need a content writer.

Well, before you start posting a job order or start calling freelancing agencies, you have to check if you really need a writer. If you can create your website content on your own, then that’s great.

Content writerOne of the things that you should do before hiring a writer is to ask yourself about what you want to put on your website. If you do not know yet what kind of content you want to go for, then you are not ready to hire a writer. What you really need is a content strategist who will help you figure out the kind of content that you have to post on your website.

Also, you need to check if you need to hire an in-house writer or if it is best to hire through a freelance writing agency.

2.Do not just hire a good writer. Hire someone who can address the special needs of your company.

Of course, you have to hire someone who can actually write. But, you do not have to hire the best content writer. The person you should hire is the one who is a great fit for your business. You have to hire someone who understands your goals and your target readers. You have to hire someone who has the ability to engage the readers and get them interested in what you do, as well as in your products and services.

3.Request for samples.

If you are hiring through an agency, it is best to request for samples. But, if you are hiring an in-house writer, it is necessary to conduct examinations and screening. Give the writer a topic to write about and then assess if the output has passed your standards.

4.Hire a writer that has great rapport.

If you are running a team, it is best to hire a writer who actually works well with others. This will ensure that you will have a harmonious and healthy working environment.

5.Make sure that you hire someone who is interested and enthusiastic.

It is important to hire someone who is interested and enthusiastic because this person will go the extra mile for you. It is also important to hire someone who really loves his job and is not merely interested in the paycheck.

6.Hire someone that you can trust.

It is necessary to hire someone that you can truly trust. Hire someone who is reliable. You need someone who will make sound decisions and not expose you to legal issues such as plagiarism or negligence-related lawsuits that could potentially ruin your organization. Remember that one wrong move can wreak havoc in your business because of the existence of social media and networking sites.

7.Go to agencies that are reputable and reliable.

If you decide to hire a freelance writer through an agency, it is best to go for reputable freelance websites and agencies. You can check online reviews or you can go with word of mouth. It is also important to check the whole content creation process and make sure that it passes your standards.

After you hire the right content writer, it is also important to continually coordinate and collaborate with him or her. This is to ensure that you have valuable content that would pique the interest of your target market.

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Popular Non-military Organizations that Adapted the Military Coins Tradition

As the name implies, military coins are traditionally handed to military servicemen and police force. Coins are distribute during their graduation from training programs and to show unit brotherhood. The latter reason triggered a lot of non-military groups to adopt the tradition and distribute challenge coins to their members.


The National Football League (NFL) has a large fan base that crowd arenas during its events. The famed professional American football league takes part in the tradition by distributing challenge coins to fans. Instead of showcasing military insignia, NFL coins’ designs have each NFL teams’ logos and colors. Hardcore fans can purchase these coins to show their support for the team or use them for their own challenge coin games.


NASCAR, which showcases its own exciting racing events, also adopted the tradition as its famous drivers began promoting their own custom coins to fans. NASCAR stars like Jeff Gordon, Bobby Labonte, Tony Stewart, The Legendary Number 3, Dale Earnhardt Jr., and even entire teams sell their own coins to fans. Gordon is perhaps the most popular NASCAR driver with his version of military coins, which he gives to sick children during his visits. These coins become unique gifts and serve as encouragement for children fighting cancer.

custom military coinsAside from individual stars and teams, three organizations collaborated to produce limited edition challenge coins. Each coin represents racing families like the Earnhardts, the Pettys, the Jarretts, and the Labontes.

World Series of Poker

World Series of Poker (WSOP) is known for handing bracelets to its titleholders while offering other items for fans. However, the poker league began to distribute challenge coins to show its appreciation to participants. Since these are exclusively handed to poker participants, coins are numbered to avoid duplication. Following the same WSOP design theme and branding, these coins become cool memorabilia for poker players who may not be lucky enough to take home a bracelet.

Utah Symphony and Opera

The Utah Symphony and Opera is a full-time orchestra based in Salt Lake City. The music group was once separate entities, the Utah Symphony and Utah opera, before they merged in 2002. Apart from making a name in the music industry, the performing group also became the first of its kind that distributed its version of military coins to members. The coin was given to its musicians and crew members as part of embracing the tradition.

Civil Air Patrol Cadets

The Civil Air Patrol is a civilian branch of United States Air Force. The organization trains cadets to support military services in the future. Being a group related to the military, the Civil Air Patrol also distributed challenge coins to its cadets. The coins feature the squadron’s patch, organization’s logo, and unit names to easily identify members.

Harley-Davidson Owners Group

Harley-Davidson is a famed motorcycle brand. In 2009, the Harley Owners Group decided to distribute coins to its members to showcase their bond, particularly in collecting the most magnificent bikes from the brand. The organization emphasized that its members share the same strong bond as servicemen, as represented by their military coins. Its coins have unique designs that suit the organization’s missions.

Breaking Bad Crew

The hit TV series “Breaking Bad” is reported to also have its coin version distributed to crew members. Vince Gilligan, the show’s creator, reportedly designed the coin personally. He made each coin special by using a unique design for each season. Its special Blu-ray set also comes with a challenge coin for people buying the entire series on discs.

Overall, many non-military organizations adopted the coin tradition. Their versions of military coins have unique designs that suit their brands and satisfy their fans’ need for special memorabilia.

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Custom Embroidered Patches: You See Them Everywhere

Haven’t you noticed that you can see custom embroidered patches everywhere? You’ll see them in jackets or shirts of motorbike group/club members, police and security guard uniforms, soldiers, and even in Boy and Girl Scouts uniforms. These groups all use custom patches to establish their individual identities.

The main purpose of using custom patches is to identify an individual’s group affiliation. In most organizations and clubs, they are used to indicate what the milestones the wearer has achieved while he/she is a member of their group.

In the military, custom embroidered patches are also used to indicate an officer’s ranking and citations or merits that he/she has been awarded with. In most businesses, these custom patches are utilized to promote their brand names, plus if sewn on their employees’ uniforms, for easier identification. Patches are also used as “morale boosters”.

In police enforcement ands, fire departments, and security agencies, patches are used to also indicate rankings and organizational structure. It is also easier for people to identify the people to seek help from when they are in a crowd.

Businesses use them to promote their products and services. They can also be used as giveaways and token to clients and prospective customers.

If you want to have a few manufactured for your business, you need to get an experienced graphic artist to work with you, someone who can develop a design that would be recognized as your brand’s alone. When you are in a tight and competitive market, it is important that you consider much thought on your branding. In this fast paced environment, people tend to have shorter attention span so you have to make sure that your logo should be impactful enough for a potential client or customer to take a second look.

Custom Embroidered PatchesYou can create something that will best represent your brand name when you work closely with a good graphic designer. If your company already has an existing brand logo, you can still make a few tweaks to upgrade. When you already have established your niche in the market, it is not a good idea to change logos. The graphic designer will just have to make the necessary improvements so that your logo would catch the attention of your target audience.

If you have a requirement, you’ll find some reliable online custom embroidered patches manufacturers online. When choosing the right provider, make sure that they have good quality designs, embroidery, and materials. When patches have better embroidery works, your patches will definitely stand out.

Keep in mind that the best manufacturers offer free design and setup, plus an excellent digitized sew-out. This will help you gauge how the design will look when after it has been embroidered. Do not choose a provider that won’t show you drafts and samples before manufacturing your orders. This process is helpful since you can still make a few changes if you don’t want the embroidery.

When you want to use custom embroidered patches for the uniforms of your office personnel, make sure that the design you choose would easily distinguish them when they have to stand in a group of people. For instance, store owners have to make sure that the name tags include logos of their store so that customers won’t have a hard time to identify which are the one who can assist them.

If you want your business to grow, you have to invest on promotion and marketing. When your company has limited budget, these custom embroidered patches would be your best choice since you can get great deals with online manufacturers. Keep in mind that these custom patches will establish your brand’s existence and create awareness for your target customer.

Author Bio:

In the gallery, you’ll find various samples of the patches  such as  custom embroidered patches, custom patches etc we’ve made previously. View these as inspiration for your own design!


There are two important reasons why most companies, organizations, institutions, business entrepreneurs, and event organizers use logo lanyards. One of them is related to security and the other lies in the need to promote the brand name, service, or product being offering on the market.

For the first reason, it is really essential to secure identification cards which also serve as passes to the workplace. With the advent of new technology, most buildings have digital or computerized scanners that will check your identity upon entrance to restricted areas. This security measure is part of protection programs designed to prevent outsiders from gathering sensitive information. Visitors are allowed inside upon presenting an ID and are given passes. Employees are also required to wear their ID badges while inside office premises. For government workers, it is necessary to display their names for easy recall and identity verification. This is also to foster better service and courtesy during interactions and transactions.

Logo LanyardsNeck lanyards can also be used to carry small items like pens, keys, cellphones and everything else necessary for employees to get tasks done faster, especially during fieldwork. Keeping vital gadgets handy brings a sense of comfort and convenience. Lanyards keep employees ready to complete their job, having no need to worry about the hassles of checking their bags and wallets to find important things. Even calls or text messages can be easily attended to. The stress of losing valuable items is also eliminated. Neck lanyards are really among the most helpful products that creative businessmen have ever discovered.

The second reason why logo lanyards are important nowadays lies in their instant ability to promote your company, brand name, products, services, and advocacy. They serve as walking advertisements as you go around malls, restaurants, or any place where there are potential clients. They can instantly attract both curiosity and interest. Popular brands or companies are easily recognized by people and they sometimes approach employees or representatives to ask certain questions related to services or products. Employees wearing logo lanyards of big companies which are known in the market sometimes don’t need to introduce themselves because of the public’s familiarity with their logo. They can transact business easier. They can sell more products without too much effort, especially if the reputation of the company is excellent. Customers usually trust companies or brands that are known for quality, reliable, and user-friendly products.

Wearing logo lanyards is also a great way to introduce a new business. You need to wear attractive and eye-catching neck lanyards bearing the logo and essential details of your company or store. Create buzz by handing out free customized lanyards like the one you are using. People love freebies and using them as promotional items will make people look at your brand name with interest. They can even ask more about it, increasing the chances that they’d soon avail of whatever it is you’re trying to sell.

Lanyards are now popularly used as marketing tools, given their effectiveness in drawing attention to any business, event, or fundraising campaign. They are powerful “shout-outs” for advocacies that need support in matters such as environmental issues, women-related projects, social change campaigns, and more. Lanyards with imprinted logos, slogans, URLs, and contact numbers are used to ensure that more people end up becoming attendees or supporters. People like to be part of benevolent causes. Logo lanyards are sold to raise funds for these advocacies. Wearing these lanyards is proof that you’re proud to support good projects and to be part of creating change in the society.

So, it’s safe to say that lanyards are crucial in business. However, don’t assume that their significance is limited to these two aspects.

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Different Styles of Rubber Wristbands

customrubberpinsThere are different kinds of wristbands made from various materials. Aside from wristbands made of leather and fabric, there are also wristbands made from rubber. Rubber wristbands can be customized and there are also various styles to choose from.

Want to more about the different rubber wristband styles? Here is a list containing information about them:

1. Blank Wristbands

Blank wristbands are plain, single-colored custom rubber wristbands that have no words or symbols engraved on them. They are also one of the cheapest rubber wristbands available.

2. Debossed Wristbands

Debossed wristbands are standard, single-colored rubber bracelets that have words engraved on them. This type of rubber wristband is perfect for those who are looking for affordable wristbands where they can put special messages on.

3.Debossed Color-Filled Wristbands

Words and symbols can also be engraved on debossed color-filled wristbands. The letters on these single-colored, custom rubber wristbands are filled with color in order to emphasize the messages people want to convey. Debossed color-filled wristbands are recommended for those who want their messages to stand out.

4.Embossed Wristbands

Single-colored embossed wristbands feature bold fonts. The letters on these wristbands are raised and emphasized. People who are fond of using their sense of touch will definitely love touching this type of wristband.

5.Silkscreen Wristbands

The letters and symbols on this type of wristband are silkscreened. Silkscreen wristbands are perfect for those organizations with colorful and intricate logos. With this type of wristband, you’ll be able to get the exact logo you’re expecting.

6.Marbled or Swirled Wristbands

You would be able to mix two or more colors on this type of wristband. They will also give you a swirled, “tie-dyed” effect. Marbled wristbands are perfect for those who want artistic-looking rubber bracelets.

7.Segmented Wristbands

With Segmented wristbands, you would be able to produce a “gradient effect” by combining two or more colors. These wristbands are perfect for fans of school sport teams who are proud to show their signature colors.

8.One-inch Wristbands

One-inch wristbands are much thicker compared to the other styles of custom rubber wristbands. The letters presented on these “fat” wristbands are also bigger and bolder. This type of wristband is recommended for those who want their messages to be seen clearly.

9.Micro Wristbands

Micro wristbands are the thinnest type of wristband that you can get, but don’t underestimate these rubber bracelets. Even though these wristbands are slim, you can still put meaningful messages to them. Micro wristbands are recommended for those who like to wear bangles.

10.Slap Wristbands

Want a cool, fun wristband where you can put your messages? Maybe slap wristbands are perfect for you. Just simply slap the bracelet and it will automatically curl in your wrist. Kids will surely love these accessories because these custom rubber wristbands have a “magical” effect.

11.Finger Bands

Who says bands are only for wrists? Special bands for fingers also exist. You can wear them like rings and even engrave messages on them. Finger bands can give protection to your fingers and these are recommended for those who love to play basketball.

12.Keychain Bands

Wristbands are not just for your wrists, they can also be attached to your belongings. Just like other custom rubber wristbands, you can also engrave special messages to these special keychain bands. This type of accessory is recommended for those who are not fond of wearing rubber bracelets. With Keychain bands, you can still show your support even though you are not wearing  a bracelet.

Given the sheer number of wristband types, not finding one that suits your preferences is virtually impossible.

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